I love the release schudule they have going for the drama and the singles: 11th Drama start, next week Hatsukoi CIDER release, next week Pyoko Pyoko Ultra release. It genius since this way they can heavly advertise around the show rather than the usual release the single the week the drama starts that means h!p woun't have the benift of the drama's cm's to promote it.
I love it, well played h!p.