Sure, though every concert and at release events they also sell blind photos/events that are meant for trading. They usually prefix things that are random like that with "collection".. so collection pin-up poster, collection photo, etc. The official shop and official shop website have a whole section dedicated to "collection" goods:
http://www.helloshop.jp/item/?ct_seq=16I guess it's different when it's a bonus as opposed to the main merchandise, though. I think for these photos they tend to describe it as including 1 photo out of a possible 10 (or however many).

But yeah, it's the "card" part that really made me wonder, I hope no one buys it expecting to receive an actual card, like expecting it to be sturdy, have something on the back, maybe be numbered or something. These are more like (exactly like, actually) the bonus photos you get for spending 3000yen at the shop:
http://www.helloshop.jp/news/detail/?nw_seq=6984